Graduate of Management and Marketing at Poznań University of Technology and Economic Law at the Poznań University of Economics.

Co-author of studies and academic publications in the fields of marketing, PR, and management. A juror in numerous industry competitions, including AD/WOMAN, Złote Spinacze, PR Wings, Kryształy PR, DEMES Sports Business Awards, among many others.

A multiple recipient of industry awards, including the main prize in the “Innovative Leader 2023” competition, the PSPR Award for contributions to the development of the PR industry in Poland, and the Andrzej Stolarczyk Award for outstanding achievements in Polish public relations.

An expert in measuring the effectiveness of sports sponsorship, creator of research methodologies, and advisor for major projects focused on evaluating sports communication effectiveness, including initiatives for the Polish Tourism Organization, the Polish Football Association (PZPN), and various sports leagues and clubs.

Passionate about lecturing at universities and business organizations across Poland on topics such as media monitoring, information management, and the transformation of business and media. He regularly conducts workshops and delivers presentations at leading congresses and conferences in the fields of marketing communication, sports, culture, and the economy.

An enthusiast of architecture, travel — especially with a camera in hand — as well as music and quality cinema.